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L V Prasad College of Media Studies

B.Sc

Authorized Collaborative Institution of Alagappa University

(CHENNAI CAMPUS) - 3 Years

Prospectus

    Chennai CAMPUS

    B.SC

    Visual Media

    The goal of this module is to teach students how to write and structure stories for various genres and why a script should be produced in a particular format. able to use digital technology to make decisions with confidence and knowledge about composition, exposure, and print quality. increased sensitivity to the sight. Students should acquire the skills necessary to take sharp images by developing their visual and photographic perception.

    Programme Specific Objectives:

    • Become knowledgeable in visual communication design concepts and techniques strategically proficiency with design tools and creative skills, and create innovative design solutions for particular cultural and technical situations.
    • cultivate a greater appreciation for and intellectual curiosity for the arts, Showcase the fundamentals of information hierarchy, symbolic representation, typography, visual organization/composition, and the creation of meaningful pictures.
    • Become problem-solving and the research and citation procedures appropriate for animation and graphics. Expert in generating various digital and matte paintings using various digital creative tools..
    • Become a create in process including problem identification, research, information gathering, inspiration gathering, sketching alternative solutions, and execution.
    • Learn to demonstrate the ability to technically communicate ideas in a creative manner using relevant tools and technologies in visual, verbal, and aesthetically pleasing ways (traditional, digital and motion modalities)
    •  

    Programme Outcome:

    On successful completion of the programme, the student will be able to:

    • Writing for cinema and television effectively, examine scripts, identify issues, and come up with fixes.
    • Create imagery that satisfies the requirements of many media, including cross-media applications and print sequential and interactive media.
    • creating powerful images, take into account the ideas, concepts, and historical conventions of photography. recognize different cinema genres, their social effects, and their functions in our lives, Recall the principles of scene, narration, and cinematography.
    • A career in digital marketing, including social media marketing, requires the development of strong written, visual, and digital communication skills. It also requires knowledge of social trends that affect the use of digital and social media tools and strategies..

    Core Faculty

    Completed my Bachelor’s Degree in Visual Communication from The New College, Chennai, and then graduated with an M.Sc., in Electronic Media from the University of Madras, Chennai. 13 years of teaching and conducting workshops, seminars, and training sessions. Directed a documentary - “Loop Road (2009) and Paraist”. Worked as an assistant director and assistant cinematographer in films and documentaries. Done photography for various sports events, ad agencies, and artist promotions. Contribute a few photographs for “The Wire” an English online magazine. The photo project mentor for CHENNAI PHOTO BIENNALE – 2019. Freelance Script Writer for regional television channels and Ad films. Certified “Innovation Ambassador (IA) for the Institute Innovation Council (IIC) by the Ministry of Education's Innovation Cell and AICTE.

    Ferozkhan FEROZKHAN ASSISTANT PROFESSOR & Head in Charge DEPARTMENT OF VISUAL MEDIA

    ● Post graduation in Fine Arts from Madras College of Fine Arts. 1977-83. 1999-2001. ● B.A. Economics, Madurai University -1972. ● Textile designer with ‘Festival Of India’ 1984 – 95, Indian Handloom Textiles. Toured France, ● USA, USSR, Germany, China, Japan, and Italy for Indian Handloom textiles Exhibitions. ● Interior accessories design and execution – Delhi. 1995 -98. ● Central Lalit Kala Academy Award in Painting – 2000. ● Senior Research Scholar – 2004 -2006, Ministry of Art And Culture, Government of India. ● Professor, Fine Arts and Design. School of Media, MOP Vaishnav College for Women 1998 – 2016. ● An award instituted in my name in MOP Vaishnav College for women - 2010. (A Z Ranjit award for excellence in Fine Arts). ● HOD – Drawing and Painting, Fine Arts Department, Bridge Academy, Chennai. ● Technical Consultant with Geographical Indication Registry, Government of India. ● Resource person with Stella Maries College and NIFT Chennai.

    A.Z.Ranjit Visiting Faculty

    Retired in 2020 after 32 years of service( Indian Traditional Textiles Designer and Trainer) from Govt. of India, Ministry of Textiles as Assistant Director ( Designs). A regular Jury panel member of NIFT, Chennai and currently teaching Fine Arts at Bridge Academy, Chennai. ● Hariyana state awardee for drawing in 2000. ● Tamil Nadu state awardee in Painting in 1985. ● Post Diploma in Textile Design 1982. ● Diploma in Fine Arts ( Painting) 1981.

    K Ramachandran Visiting Faculty

    Ferozkhan

    ASSOCIATE PROFESSOR

    VISUAL MEDIA

    A.Z. Ranjit

    Visitng Faculty

    K Ramachandran

    Visitng Faculty

    1. ELIGIBILITY:

    i) For Admission:

    A pass in the Higher Secondary Examination (Academic / Vocations Stream) conducted by the Government of Tamilnadu, or an examination accepted as equivalent thereto (like PUC) by the Syndicate, subject to such conditions as may be prescribed therefore.
    Any diploma / UG/Equivalent students across india.

    Age limit: below 25 years
    ii) For the Degree: The candidates shall have subsequently undergone the prescribed course of study in the Department of Fine Arts, Alagappa University for a period of not less than four academic years, passed the examinations prescribed and fulfilled such conditions as have been prescribed therefore.

    2. DURATION:
    The programme is for a period of four years.
    Each academic year shall comprise of two semester viz. Odd and Even semesters. Odd semesters shall be from June / July to October / November and Even Semesters shall be from November / December to April /May. There shall be not less than 90 working days which shall comprise 450 teaching clock hours for each semester. (Exclusive of the days for the conduct of University end-semester examinations).

    3. MEDIUM OF INSTRUCTION
    The medium of instruction for Bachelor of Fine Arts (B.F.A.) Programmes in Filmmaking is English and Tamil.

    4. THE CBCS SYSTEM:
    Bachelor of Fine Arts (B.F.A.) Programmes in Filmmaking shall be run on Choice Based Credit System (CBCS). It is an instructional package developed to suit the needs of students to keep pace with the developments in higher education and the quality assurance expected of it in the light of liberalization and globalization in higher education.

    5. COURSES IN PROGRAMMES:

    The B.F.A. Programme consistmany courses. The term ‘course’ is applied to indicate a logical part of the subject matter of the programme and is invariably equivalent to the subject matter of a ‘paper’ in the conventional sense. The following are the various categories of courses suggested for the UG programmes.

    Part I– Language Courses (LC) (Tamil).

    Part II– English Language courses (ELC) or special subject designed in lieu of.
    The Language courses and English Language Courses are 2 each in number and the LC and ELC are meant to develop the students’ communicative skill at the UG level. Core courses are the basic courses compulsorily required for each of the programme of study.

    Part III includes Core Course (CC), Allied Course (AC) and Elective Course (EC).
    i) Core courses are the basic courses compulsorily required foreach of the programme of study. These will be related to the subject of programme in which the candidate gets his / her degree. The number of Core Theory Courses shall be 18 with some course aligned with Practical .There will be total 4 projects at end of each year for Bachelor of Fine Arts (B.F.A.) Programme in Filmmaking.

    Part IV: It consists of five categories:
    i. a) Those who have not studies Tamil upto XII standard and taken a Non-Tamil language under Part I shall take Tamil comprising of two courses (level will be at 6th Standard).
    b) Those who have studies Tamil upto XII standard and taken a non- Tamillanguage under Part I shall take advanced Tamil comprising of two core subjects.

    6. SEMESTERS:
    An academic year is divided into two Semesters. In each semester, courses are offered in
    15 teaching weeks and the remaining 5 weeks are to be utilized for conduct of examinations and evaluation purposes. Each week has 30 working hours spread over 5 / 6 days a week.

    7. CREDITS:
    The term “Credit” refers to the weightage given to a course, usually in relation to the instructional hours assigned to it. For instance, a six hour course is assigned four credits/. However, in no instance the credits of a course can be greater than the hours allotted to it.
    One Credit is equivalent to one hour of teaching (lecture/tutorial) or two hours of practical work/project work/fieldwork. However, all courses need not carry the same weightage.
    The total minimum credits, required for completing Bachelor of Fine Arts (B.F.A.) Programmes in Filmmaking are 160. The details of credits for individual components and individual courses are given.

    8. COURSE:
    Each course is to be designed variously under lectures / tutorials / laboratory or field work / seminar / practical training / Assignments / Term paper or Report writing etc., to meet effective teaching and learning needs.

    9. CONDONATION:
    Students must have 75% of attendance in each course for appearing the examination. Students who have 74% to 70% of attendance shall apply for condonation in the

    prescribed form with the prescribed fee. Students who have 69% to 60% of attendance shall apply for condonation in prescribed form with the prescribed fee along with the Medical Certificate.
    Students who have below 60% of attendance are not eligible to appear for the examination. They shall re-do the semester(s) after completion of the programme.

    10. CONFERMENT OF THE BACHELOR’S DEGREE
    A candidate shall be eligible for the conferment of the Degree of Bachelor of Fine Arts (B.F.A.) in Filmmaking only if he / she has earned the minimum required credits for the programme prescribed therefore (i.e. 160 credits).

    11. RANKING: UNIVERSITY RANK EXAMINATION
    1. The University Rank Examination shall be conducted for the toppers (first toppers) of all the colleges (having passed their examinations in the first appearance within the prescribed duration of the programme. Absence from an examination shall not be taken as an attempt) including autonomous / non-autonomous ones and they are required to take two examinations.
    2. The questions papers of the examinations comprise of objective type questions covering the core courses in each of the Programmes generally followed by both autonomous / non-autonomous streams.
    3. The top scorers in this University Rank Examination would be declared as University Rank Holders, irrespective of their grades secured in their semester examinations.
    4. Three Ranks shall be given for each of the Programmes if the student strength is below 20; upto 5 Ranks if the student strength is above 20 but below 50; upto 10 Ranks where the student strength exceeds 50 but less than 100; and upto 20 Ranks if the student strength is 100 and above.

    12. GRIEVANCE REDRESSAL COMMITTEE
    The College shall form a Grievance Reprisal Committee for each course in each department with the Course Teacher and the HOD as the members. This Committee shall solve all grievances relating to the Internal Assessment marks of the students.

    13. TRANSFER OF CREDITS
    Students are permitted to transfer their course credits from Centre for Distance Education (CDE) of AlagappaUniversity to Regular Stream and vice-versa.

    14. REVISION OF REGULATIONS AND CURRICULUM
    The University may from time to time revise, amend and change the Regulations and Curriculum, if found necessary.

    • 1. ELIGIBILITY:

      i) For Admission:

      A pass in the Higher Secondary Examination (Academic / Vocations Stream) conducted by the Government of Tamilnadu, or an examination accepted as equivalent thereto (like PUC) by the Syndicate, subject to such conditions as may be prescribed therefore.
      Any diploma / UG/Equivalent students across india.

      Age limit: below 25 years
      ii) For the Degree: The candidates shall have subsequently undergone the prescribed course of study in the Department of Fine Arts, Alagappa University for a period of not less than four academic years, passed the examinations prescribed and fulfilled such conditions as have been prescribed therefore.

      2. DURATION:
      The programme is for a period of four years.
      Each academic year shall comprise of two semester viz. Odd and Even semesters. Odd semesters shall be from June / July to October / November and Even Semesters shall be from November / December to April /May. There shall be not less than 90 working days which shall comprise 450 teaching clock hours for each semester. (Exclusive of the days for the conduct of University end-semester examinations).

      3. MEDIUM OF INSTRUCTION
      The medium of instruction for Bachelor of Fine Arts (B.F.A.) Programmes in Filmmaking is English and Tamil.

      4. THE CBCS SYSTEM:
      Bachelor of Fine Arts (B.F.A.) Programmes in Filmmaking shall be run on Choice Based Credit System (CBCS). It is an instructional package developed to suit the needs of students to keep pace with the developments in higher education and the quality assurance expected of it in the light of liberalization and globalization in higher education.

      5. COURSES IN PROGRAMMES:

      The B.F.A. Programme consistmany courses. The term ‘course’ is applied to indicate a logical part of the subject matter of the programme and is invariably equivalent to the subject matter of a ‘paper’ in the conventional sense. The following are the various categories of courses suggested for the UG programmes.

      Part I– Language Courses (LC) (Tamil).

      Part II– English Language courses (ELC) or special subject designed in lieu of.
      The Language courses and English Language Courses are 2 each in number and the LC and ELC are meant to develop the students’ communicative skill at the UG level. Core courses are the basic courses compulsorily required for each of the programme of study.

      Part III includes Core Course (CC), Allied Course (AC) and Elective Course (EC).
      i) Core courses are the basic courses compulsorily required foreach of the programme of study. These will be related to the subject of programme in which the candidate gets his / her degree. The number of Core Theory Courses shall be 18 with some course aligned with Practical .There will be total 4 projects at end of each year for Bachelor of Fine Arts (B.F.A.) Programme in Filmmaking.

      Part IV: It consists of five categories:
      i. a) Those who have not studies Tamil upto XII standard and taken a Non-Tamil language under Part I shall take Tamil comprising of two courses (level will be at 6th Standard).
      b) Those who have studies Tamil upto XII standard and taken a non- Tamillanguage under Part I shall take advanced Tamil comprising of two core subjects.

      6. SEMESTERS:
      An academic year is divided into two Semesters. In each semester, courses are offered in
      15 teaching weeks and the remaining 5 weeks are to be utilized for conduct of examinations and evaluation purposes. Each week has 30 working hours spread over 5 / 6 days a week.

      7. CREDITS:
      The term “Credit” refers to the weightage given to a course, usually in relation to the instructional hours assigned to it. For instance, a six hour course is assigned four credits/. However, in no instance the credits of a course can be greater than the hours allotted to it.
      One Credit is equivalent to one hour of teaching (lecture/tutorial) or two hours of practical work/project work/fieldwork. However, all courses need not carry the same weightage.
      The total minimum credits, required for completing Bachelor of Fine Arts (B.F.A.) Programmes in Filmmaking are 160. The details of credits for individual components and individual courses are given.

      8. COURSE:
      Each course is to be designed variously under lectures / tutorials / laboratory or field work / seminar / practical training / Assignments / Term paper or Report writing etc., to meet effective teaching and learning needs.

      9. CONDONATION:
      Students must have 75% of attendance in each course for appearing the examination. Students who have 74% to 70% of attendance shall apply for condonation in the

      prescribed form with the prescribed fee. Students who have 69% to 60% of attendance shall apply for condonation in prescribed form with the prescribed fee along with the Medical Certificate.
      Students who have below 60% of attendance are not eligible to appear for the examination. They shall re-do the semester(s) after completion of the programme.

      10. CONFERMENT OF THE BACHELOR’S DEGREE
      A candidate shall be eligible for the conferment of the Degree of Bachelor of Fine Arts (B.F.A.) in Filmmaking only if he / she has earned the minimum required credits for the programme prescribed therefore (i.e. 160 credits).

      11. RANKING: UNIVERSITY RANK EXAMINATION
      1. The University Rank Examination shall be conducted for the toppers (first toppers) of all the colleges (having passed their examinations in the first appearance within the prescribed duration of the programme. Absence from an examination shall not be taken as an attempt) including autonomous / non-autonomous ones and they are required to take two examinations.
      2. The questions papers of the examinations comprise of objective type questions covering the core courses in each of the Programmes generally followed by both autonomous / non-autonomous streams.
      3. The top scorers in this University Rank Examination would be declared as University Rank Holders, irrespective of their grades secured in their semester examinations.
      4. Three Ranks shall be given for each of the Programmes if the student strength is below 20; upto 5 Ranks if the student strength is above 20 but below 50; upto 10 Ranks where the student strength exceeds 50 but less than 100; and upto 20 Ranks if the student strength is 100 and above.

      12. GRIEVANCE REDRESSAL COMMITTEE
      The College shall form a Grievance Reprisal Committee for each course in each department with the Course Teacher and the HOD as the members. This Committee shall solve all grievances relating to the Internal Assessment marks of the students.

      13. TRANSFER OF CREDITS
      Students are permitted to transfer their course credits from Centre for Distance Education (CDE) of AlagappaUniversity to Regular Stream and vice-versa.

      14. REVISION OF REGULATIONS AND CURRICULUM
      The University may from time to time revise, amend and change the Regulations and Curriculum, if found necessary.

    Minimum Eligibility Criteria

    • Pass in Plus two school examination or equivalent
    • Open Schooling is also permitted*.

    Structure under cbcs Pattern

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