L V Prasad College of Media Studies

B.Sc VisualMedia

Authorized Collaborative Institution of Alagappa University


The goal of this module is to teach students how to write and structure stories for various genres and why a script should be produced in a particular format. able to use digital technology to make decisions with confidence and knowledge about composition, exposure, and print quality. increased sensitivity to the sight. Students should acquire the skills necessary to take sharp images by developing their visual and photographic perception.

Programme Specific Objectives

  • Become knowledgeable in visual communication design concepts and techniques strategically proficiency with design tools and creative skills, and create innovative design solutions for particular cultural and technical situations.
  • cultivate a greater appreciation for and intellectual curiosity for the arts, Showcase the fundamentals of information hierarchy, symbolic representation, typography, visual organization/composition, and the creation of meaningful pictures.
  • Become problem-solving and the research and citation procedures appropriate for animation and graphics. Expert in generating various digital and matte paintings using various digital creative tools..
  • Become a create in process including problem identification, research, information gathering, inspiration gathering, sketching alternative solutions, and execution.
  • Learn to demonstrate the ability to technically communicate ideas in a creative manner using relevant tools and technologies in visual, verbal, and aesthetically pleasing ways (traditional, digital and motion modalities)

Programme Outcome

On successful completion of the programme, the student will be able to:

  • Writing for cinema and television effectively, examine scripts, identify issues, and come up with fixes.
  • Create imagery that satisfies the requirements of many media, including cross-media applications and print sequential and interactive media.
  • creating powerful images, take into account the ideas, concepts, and historical conventions of photography. recognize different cinema genres, their social effects, and their functions in our lives, Recall the principles of scene, narration, and cinematography.
  • A career in digital marketing, including social media marketing, requires the development of strong written, visual, and digital communication skills. It also requires knowledge of social trends that affect the use of digital and social media tools and strategies..
GMK Rajhamohan
HOD, Associate professor for BFA (Film making
Mathi LV Prasad Film Academy
WhatsApp Image 2022-11-01 at 10.00.30 AM
HOD, Associate Professor of Direction
M. Venkatesh LV Prasad Film Academy


i) For Admission:

A pass in the Higher Secondary Examination (Academic / Vocations Stream) conducted by the Government of Tamilnadu, or an examination accepted as equivalent thereto (like PUC) by the Syndicate, subject to such conditions as may be prescribed therefore.
Any diploma / UG/Equivalent students across india.

Age limit: below 25 years
ii) For the Degree: The candidates shall have subsequently undergone the prescribed course of study in the Department of Fine Arts, Alagappa University for a period of not less than four academic years, passed the examinations prescribed and fulfilled such conditions as have been prescribed therefore.

The programme is for a period of four years.
Each academic year shall comprise of two semester viz. Odd and Even semesters. Odd semesters shall be from June / July to October / November and Even Semesters shall be from November / December to April /May. There shall be not less than 90 working days which shall comprise 450 teaching clock hours for each semester. (Exclusive of the days for the conduct of University end-semester examinations).

The medium of instruction for Bachelor of Fine Arts (B.F.A.) Programmes in Filmmaking is English and Tamil.

Bachelor of Fine Arts (B.F.A.) Programmes in Filmmaking shall be run on Choice Based Credit System (CBCS). It is an instructional package developed to suit the needs of students to keep pace with the developments in higher education and the quality assurance expected of it in the light of liberalization and globalization in higher education.


The B.F.A. Programme consistmany courses. The term ‘course’ is applied to indicate a logical part of the subject matter of the programme and is invariably equivalent to the subject matter of a ‘paper’ in the conventional sense. The following are the various categories of courses suggested for the UG programmes.

Part I– Language Courses (LC) (Tamil).

Part II– English Language courses (ELC) or special subject designed in lieu of.
The Language courses and English Language Courses are 2 each in number and the LC and ELC are meant to develop the students’ communicative skill at the UG level. Core courses are the basic courses compulsorily required for each of the programme of study.

Part III includes Core Course (CC), Allied Course (AC) and Elective Course (EC).
i) Core courses are the basic courses compulsorily required foreach of the programme of study. These will be related to the subject of programme in which the candidate gets his / her degree. The number of Core Theory Courses shall be 18 with some course aligned with Practical .There will be total 4 projects at end of each year for Bachelor of Fine Arts (B.F.A.) Programme in Filmmaking.

Part IV: It consists of five categories:
i. a) Those who have not studies Tamil upto XII standard and taken a Non-Tamil language under Part I shall take Tamil comprising of two courses (level will be at 6th Standard).
b) Those who have studies Tamil upto XII standard and taken a non- Tamillanguage under Part I shall take advanced Tamil comprising of two core subjects.

An academic year is divided into two Semesters. In each semester, courses are offered in
15 teaching weeks and the remaining 5 weeks are to be utilized for conduct of examinations and evaluation purposes. Each week has 30 working hours spread over 5 / 6 days a week.

The term “Credit” refers to the weightage given to a course, usually in relation to the instructional hours assigned to it. For instance, a six hour course is assigned four credits/. However, in no instance the credits of a course can be greater than the hours allotted to it.
One Credit is equivalent to one hour of teaching (lecture/tutorial) or two hours of practical work/project work/fieldwork. However, all courses need not carry the same weightage.
The total minimum credits, required for completing Bachelor of Fine Arts (B.F.A.) Programmes in Filmmaking are 160. The details of credits for individual components and individual courses are given.

Each course is to be designed variously under lectures / tutorials / laboratory or field work / seminar / practical training / Assignments / Term paper or Report writing etc., to meet effective teaching and learning needs.

Students must have 75% of attendance in each course for appearing the examination. Students who have 74% to 70% of attendance shall apply for condonation in the

prescribed form with the prescribed fee. Students who have 69% to 60% of attendance shall apply for condonation in prescribed form with the prescribed fee along with the Medical Certificate.
Students who have below 60% of attendance are not eligible to appear for the examination. They shall re-do the semester(s) after completion of the programme.

A candidate shall be eligible for the conferment of the Degree of Bachelor of Fine Arts (B.F.A.) in Filmmaking only if he / she has earned the minimum required credits for the programme prescribed therefore (i.e. 160 credits).

1. The University Rank Examination shall be conducted for the toppers (first toppers) of all the colleges (having passed their examinations in the first appearance within the prescribed duration of the programme. Absence from an examination shall not be taken as an attempt) including autonomous / non-autonomous ones and they are required to take two examinations.
2. The questions papers of the examinations comprise of objective type questions covering the core courses in each of the Programmes generally followed by both autonomous / non-autonomous streams.
3. The top scorers in this University Rank Examination would be declared as University Rank Holders, irrespective of their grades secured in their semester examinations.
4. Three Ranks shall be given for each of the Programmes if the student strength is below 20; upto 5 Ranks if the student strength is above 20 but below 50; upto 10 Ranks where the student strength exceeds 50 but less than 100; and upto 20 Ranks if the student strength is 100 and above.

The College shall form a Grievance Reprisal Committee for each course in each department with the Course Teacher and the HOD as the members. This Committee shall solve all grievances relating to the Internal Assessment marks of the students.

Students are permitted to transfer their course credits from Centre for Distance Education (CDE) of AlagappaUniversity to Regular Stream and vice-versa.

The University may from time to time revise, amend and change the Regulations and Curriculum, if found necessary.

                                                                              B.Sc. VISUAL MEDIA ( 3 – Years )


Sub Code                   Subject Credits hours Int.,Max Ext.,






11 Part-I   Language Practical (Tamil / Hindi / French) – I 3 2 25 75 100
12 Part II – Language Practical – English-I –Prose and Communication Skills 4 2 25 75 100
13 Introduction to Visual Communication 5 6 25 75 100
14 Art & Design Study 5 6 25 75 100
15 Graphic Design – Practical 5 6 25 75 100
16 Visualization – Practical 5 8 25 75 100





21 Part-I   Language Practical (Tamil / Hindi / French) – II 3 2 25 75 100
22 Part II –Language Practical – English-II – Prose, Extensive Reading and Communications Skills 3 2 25 75 100
23 Television Production 5 6 25 75 100
24 Script & Screenplay Writing 5 6 25 75 100
25 Digital Photography 5 6 25 75 100
26 Digital Photography – Practical 5 6 25 75 100
27 Environmental Studies 2 2 25 75 100




31 Part II -Language Practical – English  – III – Communicative Skills 3 2 25 75 100
32 Film Language & Appreciation 5 6 25 75 100
33 Advertising & PR 5 6 25 75 100
34 Marketing Research 5 6 25 75 100
35 Motion Graphics – Practical 5 5 25 75 100
36 Story Boarding – Practical 5 5 25 75 100



41 Part II – Language Practical – English – IV – Employability Skills 3 2 25 75 100
42 Editing Techniques 5 6 25 75 100
43 Editing Techniques – Practical 3 6 25 75 100
44 Audio & Video Production 5 6 25 75 100
45 Audio & Video Production – Practical 5 6 25 75 100
46 Value Education –Skill Based Subject (Practical) 3 4 25 75 100





51 Project Management 3 6 25 75 100
52 Corporate Communication 5 6 25 75 100
53 Digital Marketing 5 6 25 75 100
54 Digital Marketing – Practical 5 6 25 75 100
55 Electives

1.   Advanced Photography – Practical

2.   Advertising Film Making – Practical

3.   Corporate Film Making – Practical

5 6 25 75 100
VI 61 Internship 5 15 25 75 100
62 Project 5 15 25 75 100
Total 140 180



The University may from time to time revise, amend and change the Regulations and Curriculum, if found necessary.

  • All applicants will undergo Interview and on selection he/she will pay the course fee.
  • Eligibility: Students who have completed Higher Secondary/Senior Secondary/Junior College may apply. International students may apply complying with the relevant/ equivalent requirements mentioned above. Where applicable, candidates must complete all arrears before joining LVPCMS.
  • Once selected, Semester Fee details will be communicated to the student in the admission letter. There is no Refund for any course registered at LVPCMS.
  • Payment has to be done through a demand draft drawn in favour of ‘L V Prasad College of Media Studies’, payable at Chennai or through Bank Transfer. Cash payment will not be accepted.

Minimum Eligibility Criteria

  • Pass in Plus two school examination or equivalent
  • Open Schooling is also permitted*.
Actor Kamal Hasan - L.V.Prasad Academy

Don’t lose your innocence, your naiveté and always watch and make films with passion. I envy you for this opportunity you have, to learn and earn a certificate in 2 years, while it took me 20 long years to achieve it on my own.


I am impressed that L V Prasad College of Media Studies has successfully completed 7 years. I am sure this batch of filmmakers will make films with sensitivity which is the need of the hour in Indian Cinema.

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