Our founder Mr. L.V. Prasad, producer, actor, director, and recipient of the Dadasaheb Phalke Award, first conceived of creating a film academy in the 1950s. His son Mr. Ramesh Prasad realized his father’s dream in 2005. Today, the vision is under the care of L.V. Prasad’s grandson, Mr. Sai Prasad. 372 graduates have emerged from the Academy so far, many of whom are well-established professionals in the industry. Our students have consistently done well in festivals, winning awards, both in India and abroad. Our annual convocations have been honored by the presence of industry luminaries such as Nandita Das, Javed Akhtar, Kamal Hassan, A.R. Rehman, Rajamouli, Goutham Menon, Hansal Mehta, Anurag Kashyap, Vishal Bhardwaj, K. Balachander, Maniratnam, Shaji. N. Karun and Adoor Gopalakrishnan. Our advisory committee members are Shyam Benegal, Kamal Hassan, AVM Saravanan, Shashi Kumar, Nandita Das, Adoor Gopalakrishnan and Mani Ratnam.
LVPCMS is part of Prasad Group, Asia’s largest provider of post-production services. Prasad Group includes Prasad Productions Pvt. Ltd., Prasad Digital Film Laboratories, Prasad Corporation Pvt Ltd (EFX), Digital Film Technology GmbH, Prasad Media Corporation Ltd., Prasad Recording Studios, Prasad Panavision, Prasad Extreme Digital Cinema Network and Prasad Corp – U.S.A. The group has major production facilities and offices in Chennai, Mumbai, Hyderabad, Bangalore, Thiruvananthapuram, Bhubaneswar, Kolkata, USA, UK, Germany and Japan.
BFA in Filmmaking (4 Year - Chennai Campus)
The two primary goals of the B.F.A programme in Filmmaking are: to introduce aspiring filmmakers to all aspects of one of the most powerful storytelling media formats in the world; and to help filmmaking students develop and express their creative voice as cinematic storytellers. Students take courses in direction, producing, screenwriting, cinematography, editing, and sound design. Our courses are taught by professional faculty, with academic qualifications from recognized Indian and international film schools. Students produce original content while working on film productions of increasing complexity each year. After graduation, student may pursue higher studies in media, communications, or film studies; join the filmmaking industry; or work in government/non-governmental media departments.
Names like Francis Ford Coppola or Satyajit Ray evoke images of pure magic brought to the screen by these talented directors. Directors transform ideas into screen-reality. A director is at once familiar with all the elements of a production while making sure every creative department works harmoniously toward a common purpose. The director coordinates with a collaborative team of producers, actors, cinematographers, editors, production designers, sound designers, and many other crew members to realize his or her creative vision, from the very beginning to the end.
LVPCMS’s Film Direction Course emphasizes both theory and hands-on experience. Students gain invaluable experience directing their own films and serving as crew members on other students’ projects. The craft of direction encompasses cinema language, storytelling, staging and blocking for camera and actors, and collaborating with cast and crew on film projects. Direction students are encouraged to cultivate and articulate both voice and vision in their creative work.
The overall look and mood of a film’s visual narrative is supported by the cinematographer. Each visual element that appears on screen, can serve and enhance the story—so it is the cinematographer’s responsibility to ensure that every visual element is cohesive and supports the narrative. In this program, students learn the theoretical and practical skills necessary for visual storytelling in films, television shows, or web series. Students work on multiple projects. LVPCMS is committed to giving aspiring cinematographers the professional skills they need in order to work in the industry.
The principles and conventions of editing drive how narrative films are shot; editing is not just about learning software but also about understanding narrative structure and performance. It is critical for editors to master the language of cinema so that they can thoughtfully and intentionally select, arrange, trim and pace camera footage to transform it into powerful and coherent stories. In addition to editing, students learn colour grading, and compositing. They work with final year students of Direction and Cinematography on diploma films.
Sound designers are responsible for interpreting a director’s ideas, visions and thoughts and creating a soundtrack which complements the onscreen visual storytelling as it unfolds. This is an intricate process that has to be done with skillful consideration and precision. Advances in sound technology have allowed sound to play an equally important role as the visuals in cinematic storytelling. Students in this program are trained in the concept and principles of sound recording and design, as well as practical aspects of recording and mixing, using industry-standard tools for 5.1 and Atmos mixing. Students work with final year students of Direction and Cinematography on diploma films.
In Music Production, Students will understand the Soundtrack Industry. How music and sound design contribute to the story that a film is trying to tell? Sudying Music Theory. Mixing and Editing Music for Visual Media. Composing and Designing Sound for Films. Learning Music and Audio Production, Digital Audio work stations software’s to record Music and sequencing and Programming.
LVPCMS’s one-year Digital Filmmaking Program is focused on hands-on learning. Intense practical workshops cover the fundamentals of visual storytelling: cinematography, directing, screenwriting, producing, and editing. Students write, shoot, direct, and edit their own short digital exercises including a final project. They are also required to crew on other student projects.
L V Prasad College of Media Studies offers you a bouquet of short term programs to choose from. These programs are blended courses giving you a wide depth of several crafts in movie making. These programs are designed for busy professionals who have a passion for cinema and would like to pursue their career in filmdom without compromising their existing careers.
Choose from a wide variety of programs and transform your career into media.
“DaVinci Resolve Training and Certification Programme”
8 Weekends Class Starts from :08/04/2023
You will expand on your introductory knowledge and learn advanced color correction and editing techniques. You will gain hands-on experience with editing, grading, and mixing, and mastering deliverables for a start-to-finish workflow. With a curriculum designed for new users and established professionals alike, Blackmagic Design certified training teaches you the skills you need to be more creative, work faster, and get the job done.
Color Grading in DaVinci Resolve
Anyone with an interest in Color Grading is eligible for this course. The course will provide you an opportunity to explore about the nuances of Color Grading with both aesthetic and technical inputs.
VFX-COMPOSITING USING FUSION & PHOTOSHOP
Anyone with an interest in VFX Compositing is eligible for this course. The course will provide you an opportunity to explore about the nuances of VFX Compositing with both aesthetic and technical inputs.
SHORT TERM PROGRAMS
DIRECTION FOR FILM & TV (Chennai Campus)
Anyone with an interest in filmmaking is eligible for this course. The course will provide you an opportunity to explore scriptwriting, camera, editing and sound design with both aesthetic and technical inputs. This could be a hobby or the beginning of a serious journey into filmmaking.
editing & colour grading
Anyone with an interest in filmmaking is eligible for this course. The course will provide you an opportunity to explore about the nuances of Digital Editing with both aesthetic and technical inputs.
DIGITAL CINEMATOGRAPHY Using RED(Chennai CAMPUS)
Anyone with an interest in filmmaking is eligible for this course. The course will provide you an opportunity to explore knowledge on equipments, Cameras & Lensing (Sony FS100 & Sony FS700, RED MX) Lighting 3 point, Film Aesthetics, Realtime Production, Color Correction.
Anyone with an interest in filmmaking is eligible for this course. The course will provide you an opportunity to explore the nuances of Film Direction.
DIGITAL CINEMATOGRAPHY (THIRUVANANTHAPURAM CAMPUS)
Anyone with an interest in filmmaking is eligible for this course. The course will provide you an opportunity to learn about Equipment, Cameras & Lensing, 3 Point Lighting, Film Aesthetics, Real-time Production & Color Correction.
DIGITAL FILM MAKING (BENGALURU CAMPUS)
Anyone with an interest in filmmaking is eligible for this course. The course will provide you an opportunity to explore scriptwriting, camera, editing and sound design with both aesthetic and technical knowledge and skills. This could be a hobby or the beginning of a serious journey into filmmaking.
ACTING FOR CINEMA
In general this course is specially designed for anyone who wants to try a career in acting for Cinema and Television and in particular designed for working men and women who wants to sharpen their skill in acting for Film and Television.
4 days Screenwriting Workshop 11,12,18,19 Feb 2023 by Mr. Sripad Joshi,
Anyone with an interest /passion in Screen Writing is eligible for this program
One-day webinar on 18 Feb 2023 by Mr. Niranjan thade,
Anyone with an interest in Short Film making is eligible for this webinar.
One day Workshop 1st March 2023 by Mr. niranjan thade,
Anyone with an interest /passion in cinematography is eligible for this program
The name Prasad occupies a special position in the film industry and Alumni and Students of the L V Prasad College of Media Studies are sought after by established film makers from across the country. Here is what some of them have to say about the Academy.
Don’t lose your innocence, your naiveté and always watch and make films with passion. I envy you for this opportunity you have, to learn and earn a certificate in 2 years, while it took me 20 long years to achieve it on my own.
Like professionals in the field of medicine, engineering and information technology, cinematographers too need formal education and training in a University / Academic Institution for a strong foundation and to scale new heights in their chosen field. L V Prasad College of Media Studies is one such Center of Excellence that benefits young aspirants.
What the industry needs more than talent is the confidence… be truthful to yourself
You are all graduating from an Academy that comes under the umbrella of the largest post production services providers in Asia… Make the two years count.
I am impressed that L V Prasad College of Media Studies has successfully completed 7 years. I am sure this batch of filmmakers will make films with sensitivity which is the need of the hour in Indian Cinema.
I sometimes wish I could have also gone to a film school like all you fortunate ones.
Since I never had the opportunity to educate myself in a formal manner in film making, I envy you! So please make sure that you keep the flag flying high with your films.
Modern Indian Cinema is undoubtedly going to dominate the world of entertainment in the coming years. This means preparing the new generation with out-of-the-box ideas and synthesizing it with new technological inputs. The Prasad Academy students seem very comfortable on both these fronts and I wish them all the best.
Prasad Academy with its eminent faculty teaches cinema holistically that helps the students become visionaries
The Prasad Group has always been innovative and leading when it comes to development of the film industry. When I had an opportunity to interact with the students of Prasad Academy, their enthusiasm and knowledge was extraordinary high. I am sure that by producing such intelligent and informed students every year, our film industry will go a long way. I once again appreciate the way the Prasad Academy works and educates the future of Cinema
It is commendable that the Prasad Group has taken the initiative to develop an Academy to serve the purposes of the Indian film industry. Their students will definitely usher in a meaningful cinema for the new generation.
I know how good this institute is because I have never heard students cheer for their teachers so much! I know they are going to create a lot of filmmakers here.
It is so wonderful to see so much enthusiasm, so much spirit and all I can say is keep this spirit up!
TECHNOLOGY / PLACEMENT / KNOWLEDGE PARTNERs
OUTREACH PROGRAMS & INDUSTRIAL VISITS
The Academy as part of its Social Responsibility initiatives has been providing free Outreach Programs and Industrial Visit opportunities to colleges across India. Contact Us to benefit out of this program.
We take pride in showcasing our students’ works. Student films produced by the Academy continue to win awards at prestigious short film festivals across the world. It motivates us to commit ourselves to our founder Mr. L.V. Prasad’s vision; the man who dedicated his entire life for the betterment of Indian Cinema.